Red Bull Stratos Campaign and how to understand the “Red Bull’s marketing strategy”.

While searching the internet for a convenient marketing strategy in order to promote my products, I suddenly asked myself “How do well known brands promote themselves?” So, I started to search for brand marketing campaigns.

  I really admired the “Red Bull Stratos” marketing campaign, although it was extremely far away from my production line.

  In 2012, Felix Baumgartner took the “Red Bull Stratos” up to the stratosphere and from 24 miles above the Earth, he jumped and came all the way down, hurtling toward Earth and finally opened his parachute and that was the longest skydive in the history. That was watched for 2 hours by tens of millions of people around the world.

  This campaign costed Red Bull 50 million USD, but experts estimated the global reporting about the event to be worth approximately 6 billion USD so it was probably worth it.

  Red Bull align themselves with the word “ext...

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